Displaying all posts for February, 2014

Infographic: How Marketers are Managing the Evolving B2B Business Buyer’s Journey

by February 19, 2014

While doing some research, I came across this infographic from Bizo and Eloqua: How Marketers are Managing the Evolving B2B Business Buyer’s Journey. Lately I’ve been seeing way too many infographics where the publishers apparently threw a bunch of statistics at their designers without much thought given to story-telling.  But I think the authors and designers at Bizo and/or Eloqua did […]

 

Going Viral with Askers and Tellers

by February 13, 2014

Welcome to my new blog. Every now and then I find some intriguing marketing information that’s worth sharing. For starters, here’s some research that may impact your dream of launching the next breakout viral marketing campaign. An article by The Futures Company presents an interesting perspective. They describe how content relevance is a function of inbound ‘asks’ not outbound ‘tells.’ For […]