While doing some research, I came across this infographic from Bizo and Eloqua: How Marketers are Managing the Evolving B2B Business Buyer’s Journey. Lately I’ve been seeing way too many infographics where the publishers apparently threw a bunch of statistics at their designers without much thought given to story-telling. But I think the authors and designers at Bizo and/or Eloqua did […]
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Infographic: How Marketers are Managing the Evolving B2B Business Buyer’s Journey
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mzimmerman123 February 19, 2014
Going Viral with Askers and Tellers
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mzimmerman123 February 13, 2014
Welcome to my new blog. Every now and then I find some intriguing marketing information that’s worth sharing. For starters, here’s some research that may impact your dream of launching the next breakout viral marketing campaign. An article by The Futures Company presents an interesting perspective. They describe how content relevance is a function of inbound ‘asks’ not outbound ‘tells.’ For […]
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